Websites for personal trainers & gyms that turn January intent into year-round clients
Every January, thousands search "personal trainer near me", and most end up with whoever looked credible online. Real results, real testimonials and a clear way to start are what turn a nervous first search into a first session.
- ✓ £200, all in
- ✓ Live in 1 working day
- ✓ Own it forever
The three leaks in your pipeline.
Word of mouth fills a diary slowly. Local search fills it every week of the year
Clients research qualifications and results before messaging; a thin profile loses them
Your transformations are your best sales pitch, and they are scattered across your phone
Not a generic template. Pages that win personal trainer jobs.
Your £200 website includes up to five pages. For personal trainers & gyms, we'd typically build:
- Home
- 1-to-1 Training
- Group Sessions
- Results & Testimonials
- Contact
Want different pages? Your call. It's your site. All content written for you, local SEO and schema markup on every page, live in one working day.
Why exactly these five
Google, and AI assistants like ChatGPT, match specific pages to specific searches, not vague homepages. Someone searching "personal trainer near me" is far more likely to click, and trust, a page built exactly for that job.
- Each page answers one thing a personal trainer customer is actually searching for
- Genuine, specific content, because a real page reads differently to a stub
- The same thinking behind the growth upgrade below, just five pages instead of ten
Everything you need to look the part online.
Mobile-first design
Over 70% of your customers browse on their phone. Your site is built for the small screen first, then scales up beautifully.
All content written for you
We write every page, tailored to your line of work, your area and your customers. You send the details, we do the words.
Up to 5 pages
Home, About, Services, Contact plus one of your choice. Or pages picked for your line of work: emergency call-outs, gallery, areas covered.
Local SEO baked in
Local business schema markup on every page: the code Google reads to learn who you are, what you do and where you work.
Working contact form
Plus click-to-call and WhatsApp buttons, because most trade jobs are won on the phone, not by email.
Top Lighthouse scores
Every site tested against Google's own report card before launch: performance, accessibility, best practices and SEO, all green.
This is what a personal trainer website from us actually looks like.
No stock template. Every site gets its own colours, tone and layout, built to suit the job. Below is one example we designed for a personal trainer, plus a few other trades so you can see the range. Your own site is designed around your business, so it will look like you, not like these.
Forge Fitness Coaching
Personal Trainers & Gyms
High voltage, earned results
View this example personal trainer site in full →A few other trades, so you can see we do not reuse one template
Restore Physiotherapy
Physios & Therapists
Clinical calm, gentle authority
View the design
QuickHaul Man & Van
Man & Van Services
Bright, fast, load-and-go energy
View the design
Hartwell & Co Accountancy
Accountants
Established, clear fees, quietly confident
View the designSeen a design you love somewhere else? Send it over. A competitor's site, something you spotted online, a look you have in mind: we'll use it as the starting point and build your website to match.
The growth upgrade: a page for every service, in every town.
Your 5-page site gets you found in your town. The growth upgrade adds up to 10 dedicated service and area pages, so you own the searches in every town you cover. Pages like:
- Each service gets its own page, built to rank on its own
- An area page for every town, so you show up ten miles from home
- Customers land on exactly what they searched for, which builds trust and wins the call
- Clear, specific pages are what AI assistants like ChatGPT quote and recommend
It is the exact approach that put Lichfield Drive & Patio Cleaning at the top across their whole service area and halved their ad spend.
What the growth upgrade looks like for a personal trainer business.
Here is the actual reasoning behind it, not just the sales pitch.
Google, and AI assistants like ChatGPT, do not match a vague homepage to a specific search. They match specific pages to specific searches. Someone typing "weight loss coaching Nuneaton" is far more likely to click a page built exactly for that job in that town than one they have to dig through your homepage to even find out you offer it.
A 5-page site can realistically rank well for one or two searches at a time. Ten dedicated pages let you compete for ten searches at once, each one written to answer the exact question that customer typed.
Extra service pages
On top of your 5 core pages, a dedicated page for each of:
- Weight Loss Coaching
- Online Coaching Plans
- Corporate Wellness Programmes
- Sports-Specific Training
- Nutrition Coaching
- Small Group Bootcamps
Area pages
One page per town you cover, each ranking on its own:
- Personal Trainers & Gyms in Coventry
- Personal Trainers & Gyms in Nuneaton
- Personal Trainers & Gyms in Bedworth
Swap in whatever towns you actually cover, up to 10 pages in total across services and areas.
Not templated filler pages
Every one of these pages gets genuine, specific content: what the job involves, what it typically costs, and why you are the right call, written the same way as your core pages. Search engines, and customers, can tell a real page apart from a duplicated stub with the town name swapped in. So we do not write it that way.
+£200 one-off, added to your £200 website.
No packages maze. Three prices, in plain English.
Your website, done
- Up to 5 pages, new build or redesign
- All content written for you
- Mobile-first, fast, and local-SEO ready
- Working contact form & click-to-call
- Live in one working day
- Optional hosting £50/yr incl. .co.uk domain
Growth upgrade
- Up to 10 dedicated service & area pages
- Own the searches in every town you cover
- Each page built to rank on its own
- Add it now or any time after launch
Google Business Profile audit
- Your profile vs the 3 businesses winning your area
- Plain-English written report
- Exactly what to fix, in order
- Categories, photos, reviews, posts, local pages
- Yours to action yourself, no upsell scripts
Six things. Ten minutes. We handle the rest.
- Your business name and address
- Phone number and email
- A brief description of what you do
- A few photos of your work
- Preferred domain name (if you have one)
- Hosting details (if you already have a site)
Already have a website? The £200 covers a full redesign too, and we'll handle the switchover.
Get your personal trainer website live tomorrow.
Send the basics and we reply within hours with next steps.
Asked and answered.
Your PT website
What pages does a personal trainer website usually get?
We usually build Home, 1-to-1 Training, Group Sessions, Results & Testimonials and Contact. Your results page does the selling.
My transformations are scattered across my phone. Can you use them?
Yes. Send them over and we build them into a results gallery with testimonials, which is exactly what nervous beginners look for.
I run classes and 1-to-1s. Can the site sell both?
Yes, each gets its own page with a clear first step, whether that is a free consult, a taster session or just a message.
Getting found
Will I show up for "personal trainer near me"?
That is the goal. Local SEO and schema markup are built in, and the £50 Google Business Profile audit shows you how to climb the map pack.
Is January really that important?
Thousands search in January, but the diary fills all year for whoever ranks. The point is to be there before the spike, not after it.
Can AI assistants like ChatGPT recommend me?
Yes. We structure your site so ChatGPT, Claude and Gemini can read exactly who you are, what you do and where you train.
Price & payment
Is £200 really the full price?
Yes. Design, build, all content written for you and going live, for up to 5 pages. Hosting is optional at £50 a year including a .co.uk domain.
Are there monthly fees?
No. You pay once and own the site forever. The only ongoing cost is optional hosting at £50 a year.
What does the £50 audit cover?
A one-off review of your Google Business Profile against the three trainers or gyms winning your area, with a plain-English list of exactly what to fix.
Going live & aftercare
How fast will my site be live?
One working day. Send the basics in the morning, review in the afternoon, live by teatime.
What do you need from me?
Your name or gym name, your qualifications, what you offer and a few transformation photos or testimonials. Ten minutes of your time.
What if I want changes after launch?
One round of changes is included and handled the same day. Text, photos, colours: say the word.
Ready to get found by local customers?
Your website live in one working day for £200. Send us the details this morning, review this afternoon, live by teatime.