Coach guiding a client through a kettlebell swing on the gym floor at Forge Fitness Coaching

Personal training, Coventry

Earn your
results.

No gimmicks, no 30-day miracles, no hiding at the back of a class. Just hard, smart coaching that changes how you look, move and feel.

Or call now: 01234 567 890

12wks Average transformation
400+ Clients coached
92% Still training after 6 months

Pick your program

Every option starts with a free session and a proper assessment. No contracts, no joining fees, no upsells.

1-to-1 Coaching

£40/session

  • 60 minutes, fully focused on you
  • Strength, conditioning and technique work
  • Training plan for your non-session days
  • Weekly check-ins on WhatsApp
Book free session

Most popular

12-Week Transformation

£399/program

  • 3 coached sessions every week
  • Full nutrition plan, rebuilt every 4 weeks
  • Body composition tracking and photos
  • Guaranteed measurable change by week 12
Start your 12 weeks

Small Group Training

£15/session

  • Maximum 6 people, never a crowd
  • Coached circuits, lifting and conditioning
  • Morning, lunchtime and evening slots
  • Same standards, shared effort
Try a group session
Client driving heavy battle ropes during a conditioning finisher

We train.
We do not faff.

Every session at Forge has a job to do. You will lift with proper technique, push conditioning you did not think you had, and leave knowing exactly what you achieved and why.

Come and see for yourself
Head coach Dan Mercer standing in the Forge Fitness studio with arms folded

Your coach

Dan Mercer

Ten years on the gym floor, over 400 Coventry clients coached, and still first in at 6am. Dan built Forge for people who were fed up with big-chain gyms and wanted a coach who actually watches every rep.

Level 3 Personal Trainer Precision Nutrition Level 1 Kettlebell Instructor (IKFF) First Aid Qualified
"I do not care where you are starting from. I care that you turn up. The rest is my job."

Your first session is free.

One hour. A proper assessment, a taste of how we train, and a straight answer on whether Forge is right for you.

Book it now

Before you start

Straight answers

The questions we get asked before nearly every free first session.

How much does training at Forge cost?

1-to-1 coaching is £40 per session, small group training is £15 per session and the 12-Week Transformation is £399 for the full program. No contracts, no joining fees, no upsells, and your first session is always free.

What happens at my free first session?

One hour with your coach. You get a proper assessment, a taste of how we train, and a straight answer on whether Forge is right for you. No pressure, no hard sell.

How do I book a session?

Call or text 01234 567 890, or drop in to Unit 7, Anvil Works, Lockhurst Lane. We will book your free first session within 48 hours. The studio is open 6:00am to 9:00pm Monday to Friday and 7:00am to 1:00pm on Saturday.

I am a complete beginner. Will I keep up?

Yes. Every session is scaled to your level, never watered down, and small group sessions are capped at six people so nobody hides at the back. Dan has coached over 400 clients in ten years: where you start does not matter, turning up does.

Am I tied into a contract or membership?

No. There are no contracts and no joining fees. 1-to-1 and small group sessions are paid per session, and the 12-Week Transformation is a single £399 program with guaranteed measurable change by week 12.

Transformation stories

Real people, real timelines, real graft.

Lost 18kg in 20 weeks

"I joined Dan's 12-week program at 108kg, barely able to do a press-up. I finished it, signed up again, and 20 weeks in I am 18kg down and deadlifting more than I weigh. Nobody has ever pushed me like this."

Mark T. Tile Hill, Coventry

First 5k at age 52

"I came in after a health scare, terrified of gyms. Six months of small group sessions later I ran my first ever 5k and my blood pressure is back in the normal range. The group kept me honest every single week."

Sandra K. Earlsdon, Coventry

Doubled her squat in 12 weeks

"I thought I trained hard until I did a session here. Dan rebuilt my technique from scratch, sorted my food without banning anything, and my squat went from 40kg to 82.5kg by week 12. Worth every penny of the £399."

Ready when you are.

Call, text or drop in. We will book your free first session within 48 hours.

01234 567 890

Forge Fitness Coaching
Unit 7, Anvil Works, Lockhurst Lane
Coventry CV6 5RS

Opening hours

Monday to Friday
6:00am to 9:00pm
Saturday
7:00am to 1:00pm
Sunday
Closed. Rest day, use it.
Call to book your free session

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